Methodological Guide to Implementing Video Storytelling in Education

Bringing Stories to Life in Entrepreneurial Education

The Methodological Guide for the Implementation of Video Storytelling in Education, created within the EntreAction! Project, offers teachers and students a practical pathway to integrate video-based case studies into entrepreneurial learning. The guide responds to the digital habits of Generation Z by combining classic case-study learning with engaging audiovisual storytelling.

Structured in three key phases—Pre-Production, Production, and Post-Production—the guide provides step-by-step advice, practical examples, and low-cost solutions that allow anyone to create impactful videos using just a smartphone. From planning and storyboarding, through filming and interviewing, to editing and distribution, it simplifies the process while encouraging creativity, digital skills, and critical thinking.

Beyond the technical know-how, the guide envisions a growing digital library of video cases, freely available to the academic community and beyond. By transforming learning into an interactive, story-driven experience, it aims to inspire the next generation of entrepreneurs and educators alike.