Building Block 2: Understanding Community History in terms of Content

The core idea (Building Block 1) is the initial spark of the community, which must be continuously present in order to ensure the cohesion of the community in the long term. This "continuous presence" of the core idea leads to another very identification-creating component - the common history of the community. This begins as soon as people come together, driven by a core idea, share activities and experiences, and in this way build relationships with each other. Without this continuity over time, no community can develop, because it only thrives in a medium to long-term perspective. Shared activities and experiences can take the place of the core idea, for example, when student entrepreneurs or practitioners of a certain sport continuously connect to form a "community of practice".

The founding members of the community are part of the story from the beginning, writing and telling it as co-authors, so to speak. Members who join the community later do the same from the moment they join. It is quite possible that they joined the community because of an attractive back story and can also tell a story of their approach to the community. These stories go a long way in building relationships. One could also say that this is about stories of relationships with the community, that is, a crucial building block for developing belonging and connectedness. Here, relationship-building storytelling within the community is just as important as promotional storytelling to outsiders.


ACCESS

The following questions can be derived for the ACCESS context:


For strategic community development it is an important task to develop a deep understanding of the actor network as a "community in motion" and to tell its story ("storytelling"). An exciting and well-told story is a strong attractor for community building, because people want to be part of a good story.

A good story needs interesting protagonists. The listener wants to know which groups of actors, personal constellations and key people have shaped the history of the community. In certain communities, the personnel can be very decisive for the desire to belong. In other communities, the core idea is more in the foreground, which is supported by various actors or other building blocks of the community. The growth of membership and the integration of entirely new groups of actors can also be addressed in the context of community history.

The location of the community is also crucial: Certain geographical locations or virtual collection points form the necessary framework for the emergence and further development of the community. They often make community experiences possible in the first place and are thus very conducive to identification.


ACCESS

For the ACCESS context, the following questions arise:


At the point of consideration, community development should also ask at what point in history the community finds itself, e.g. whether it has just been established, is growing strongly, is very rich in tradition or is shrinking.

An important part is the founding myth of the community. Here, special circumstances of the initiation can be reported and what constituted the community at that time. The time, place and participants can be identified, when the community started to define itself, to share first community experiences and to build identification. It can be told what difference the new community makes in the world and what the world would be missing without it.

The story of how the community has changed since then and what key experiences, turning points, adventures, trials, successes and challenges there have been in its development so far nees to be told. Here, revealing anecdotes and symbolic events can make the story more interesting and meaningful. The entire story can even draw on the archetypal form of the "hero's journey" to captivate listeners and (potential) community members. Transformational themes also include how the activities typical of a startup community have been scaled, balanced with a new logic emerging through growth, and how the community has dealt with changes in personnel or location.

As a thread of history, continuity can also be emphasised, e.g. how it has been achieved to continuously and vividly realise the core idea throughout history. This perspective focuses on what has remained the same since its inception and how the community has remained true to itself (despite changing circumstances and challenges). It can be told how innovation has always been able to emerge on the basis of strong continuity and how the tradition has been able to be continued in a lively manner.

For a compelling narrative, you can also look for powerful metaphors, symbols, and images associated with the community story. They can be highly evocative of the community's core idea and values, remind us of the founding myth or an important turning point, and make the community narrative particularly charged and memorable.


ACCESS

A conceivable thread for the ACCESS community could be learning stories, i.e. stories (and even adventures) of individual and collective learning processes. These can include learning goals, activities and challenges. They can illuminate key moments of learning, and personal learning constellations, such as when crucial learning for the ACCESS mission occurred when certain individuals began to share. Further questions arise for the ACCESS context to sharpen its community story:



Revision #8
Created 9 September 2021 07:23:54 by Petra Riedinger
Updated 16 August 2022 07:58:51 by Admin